PSB University's MBA TopUp program offers a focused, intensive study path ideal for professionals looking to deepen their understanding of marketing management, industrial psychology, and consumer behavior. It provides a fast-track route to acquiring specialized skills and knowledge, enhancing career prospects in diverse sectors where strategic marketing and organizational psychology play pivotal roles.
The MBA TopUp is structured to provide 1. A comprehensive understanding of strategic marketing planning, digital marketing trends, branding strategies, and market research techniques 2. Understanding the psychological aspects of organizational behavior, motivation, leadership, and group dynamics is crucial for effective management, 3. Analyzing consumer decision-making processes, market segmentation strategies, and the influence of social and cultural factors on consumer choices prepares students to devise targeted marketing strategies that resonate with diverse consumer groups
It culminates with a master-level dissertation, allowing students to apply their knowledge to real-world business challenges.
Entry Requirements:
A Level 7/ Postgraduate qualification with a minimum of 120 credits. You must have significant work experience in a business or management capacity and hold a C Pass in the G.C.E. O/L Examination.
Modules:
- Consumer Behavior
- Industrial and Organizational Psychology
- Strategic Management
- Master's Level Thesis
Duration : 1 Year
Fee Structure:
Registration Fee: 15,000
Installment: 15,000.00 x 5 Months
University 1st Installment: Rs. 115,000 (within 28 Days of Registration)
University 2nd Installment: Rs. 115,000 (7th Month)
Total: Rs. 320,000
